We recently sat down with Josh Parker of Badger SEO (https://badgerseo.com/milwaukee-seo/) to discuss digital marketing, and how it can help business and website owners grow their business by harnessing some of the powerful marketing strategies that the internet provides.
Digital Marketing For Success
There are a lot of options out there for business owners when it comes to online marketing.† You have SEO (Search Engine Optimization), PPC (Pay Per Click), social media, video, and others.† These are the main strategies you can deploy when trying to get your business exposure in the vast landscape of the interwebs.
With all of these options, how does one select which strategy they should focus on for their own business?
First off, it is important to understand what each strategy can do.† I am not saying you need to become a master marketer, if you were you would not need the help of a professional.† However, knowing a little bit about each strategy might make the decision-making process a bit easier.
As we dug into the topic at hand, Josh laid out some pretty telling info and explained how a strategy that uses a little bit of each can yield the best results.† Here is how it breaks down.
Step 1 – Optimize your website with the long-term in mind.† You don’t have to be an SEO expert to put some important information in key spots that can help with SEO.† Use your site title and heading tags to target your most important keywords, which are what you do and where you do it. If you are an electrician in Baton Rouge, then let Google know that by creating a site title that says it.
Step 2 – Get social.† You don’t have to be a social media expert here, but to establish your brand the first things you need to do is lock them down on the main sites like Facebook, Pinterest, Linkedin, Twitter, and Instagram.† Create a complete profile/page on each and make sure you link back to your website.
Step 3 – Run some PPC ads.† PPC ads are a great way to get some immediate traffic and exposure to your website and/or offer.† Keep in mind that conversion optimization is important when doing this because you do not want to be spending money on traffic if the page does not convert.† Check what other pages and sites are doing and do the same, but with your own unique spin.† No need to reinvent the wheel here.
Step 4 – Facebook Ads.† Facebook ads are a great way to capture leads and generate new business.† Creating the page will allow you to run ads, so experiment with that and see if you can find a way to get eyeballs on your website or landing pages, but again remember that conversion is key when paying for traffic.
Note – Running some paid ads (Google and Facebook) is a great way to get some traffic while you cook up some results in the long-game with SEO.† SEO will take some time, so don’t expect to optimize a page and get instant rankings.† The ads will bring traffic in the meantime.† This is a great overall strategy because you get traffic now that is paid while building an SEO presence for later which will allow you to do less paid traffic down the road.
Companies that mix it up and get traffic from all over will get the best results.† Each marketing strategy has its place, and if done properly can yield amazing results.† Take the time to learn a little bit about these strategies before pressing Go, and go in with realistic expectations.† If at any point you do not feel comfortable you can always seek the help of a digital marketing expert.